May 17, 2008

SocialSpark: The New Kid on The Blog Advertising

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Nowadays if you are not on a social networking site, you are not on the Internet. It is as true for advertisers as it is for consumers. Social networking is the ultimate manifestation of user generated content, and as such, holds more potential for growth than any other form of content on the Web today.

Many people use blogs to give a daily diary of their personal lives. Many people use blogs to follow and discuss news events. Some retailers use blogs to inform their customers of the daily or weekly changes in their available inventory of products or services. Last but not least, many people use blogs to generate income by joining a blog advertising program such as SocialSpark, the newest blog advertising in the block.

SocialsSpark has unique code of ethics for its blogger’s member as described below:

100% Audit-able In-Post Disclosure

Each sponsored post opportunity within the SocialSpark marketplace provides the blogger a small snippet of code for a Disclosure Badge. The Disclosure Badge must be placed at the end of each post without exception. This badge protects both you and the advertiser, providing an audit-able disclosure trail that exceeds compliance standards based on FTC and WOMMA guidelines.

100% Transparency

Every participant in SocialSpark is made viewable to the public. The public can also see which bloggers are working with which advertisers on which opportunities. This is designed to keep the community honest and open about the transactions that occur.

100% Real Opinions

Subject to the specific agreement you form with an advertiser, you are free to write or say whatever you want. SocialSpark itself has no restrictions on how you express your genuine thoughts on an advertiser's product or service.

100% Search Engine Friendly

Each sponsored link in SocialSpark automatically carries the "no-follow" attribute so as not to affect search engine rankings. This is designed to protect bloggers and advertisers from search engine penalties based on paid linking. Bloggers and Advertisers participating in the marketplace agree not to circumvent this practice and manually remove the "no-follow" attribute.

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